Advertising Jungle

Below are just a few of the advertisements here in Tokyo. They can be found on the televisions, large screens on the buildings around the city, in shops and on the subways. It’s not hard to notice that no matter where you go, there is always something for sale or being pushed at you. So here are a few of them….

Ridley: I really don’t know what it is about this video, but it’s just so creepy. The guy playing the tiger is a brilliant dancer, I’ll give him that much. I don’t know why, it’s a combination of the music, the movements he makes and also the little tail movements. Cool, but creepy. And as with all the advertisements over here, we’ve finally worked out what they’re singing (after quite a bit of debate I might add), it’s ‘Ultra Ultra Ultra-book’. The dancer is also in an advertisement that shows in the cinema here (we went to MIB 3 here, for the experience!). The ad is for discouraging illegal filming of the movies. He also dances like this but with a giant camera on his head. That too is creepy. 

Latimer: This ad makes my skin crawl; the sound, the way he moves, the setting- yuck! I feel like my soul has been violated! (He’s a brilliant dancer though!)

Ridley: PonPon girl, as I call her, is everywhere here. There are advertisements in the subways, on little trucks that trundle passed playing her music, in magazines, on TV adverts for fizzy drinks and also on shopping bags carried around by people. I think she’s mad looking, a bit like an Asian Lady GaGa.

Latimer: She’s been following us from station to station and bookshop to bookshop. Leave us be, woman! The song is catchy; but MENTAL… The video is just plain crazy- if I had epilepsy it would give me seizures.

Ridley: I’ve really grown to like this song *rocks side to side with a smile*.

Latimer: No you haven’t, it makes you sick after awhile, that’s not normal.

Ridley: Perhaps….pon pon poooon…

Latimer: Why are the Moomin’s so popular in Japan? A strange Finnish cartoon from the 80’s. Apparently, they now sell Suzuki cars in Japan! Hyaku-pa-cento (100%). That’s all I get out of it. It’s catchy; periodically I will turn to Ridley and sing; “Hyaku-pah-cent-ooh”. It has amused us; the easily amused.

Ridley: I didn’t know what the crazy Moomin witch (and Latimer) were saying for ages. Since I’ve been here, I’ve never had so many words I don’t know spoken at me, I’ve perfected the art of the half smile and non-committed nod. It will get me in trouble one day.

Latimer: There’s a One Piece movie coming out soon and so, it is EVERYWHERE in Japan at the moment. They are in every 7 eleven shop. I don’t watch it, but I am half-thinking I should, but the likelihood is slim. I can’t commit to something that epic any more. I’m not as young as I used to be. 

Ridley: Those twenty-five year old bones of yours are creaking pretty badly these days, Lat! Mwhaa. For the record, I have no intention of being sucked in by the bombardment of all the One Piece advertising, I have no time for it, not when I’m barely getting round to seeing my Bleach and Naruto episodes!

2 thoughts on “Advertising Jungle

    1. Thanks Stephen! Tokyo sure is a riot! It has some of the wackiest and best advertising I think we’ve ever seen! Even though we didn’t know what it was for most of the time, it was working on us! Haha!

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